Apple Tv

The future of television is here.

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TV is a major part of our lives. We gather together around our big screens to watch big movies and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognising that apps are the future of television. Apps are quickly becoming how we watch today. So we built a new foundation around this vision — with a new operating system called tvOS and innovative ways to connect with your screen. This is the new Apple TV. This is where television is headed.

It's all about apps.

Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps to access all sorts of entertainment. And that's exactly where TV in the living room is heading too. Apps allow you to make individual choices about what you want to watch. And when and where you want to watch it. With the new Apple TV and its powerful new tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad.

Entertainment

All the entertainment your TV can handle.

iTunes films from Hollywood blockbusters to indie films. Live sport and news. And there's much more to come. More and more apps will mean more and more choices of great things to watch.

Games and apps on TV. It's going to be huge.

The App Store makes its TV debut. Think big, exciting games. Apps that turn your living room into a fitness studio or a classroom. Even multiperson experiences that redefine family games night. We can't wait to see where developers take this.

The television finally gets some technology love.

With the advent of iPhone and iPad, many of the big innovations and newest technologies have focused on the small screens that fit in our pockets or that we carry in our hands. But it's time our big screens share in that technology and get an equally innovative experience. With the new Apple TV and tvOS, a redesigned interface and the Apple TV Remote with Touch surface, there's never been a better time to be a TV.

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